Retail Inquiries

Interested in Stocking Not Today?

We’re looking to partner with stores that align with our values, community, authenticity, and purpose.

Not Today isn't just apparel. It's a message. A reminder that you're not alone, that mental health matters, and that strength looks different for everyone.

We keep our releases small and intentional. Limited runs, designed with meaning. If you’re a retailer that believes in the mission and wants to bring something deeper to your shelves, we’d love to hear from you.

Email us directly at nottodayinitiative@gmail.com with the subject line Retail Inquiry and tell us a bit about your store or business.

We typically respond within 2 business days.