Collection: Spring 26
The Icon Collection represents the foundation of Not Today.
Each piece was developed through an extensive process of refining fit, fabric, and construction to create garments that balance structure, comfort, and longevity. Every item is custom produced from the ground up.
Designed in Vancouver.
NOT ALL BLACK IS THE SAME
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Icon Hoodie - Washed Grey
Regular price $120.00 CADRegular priceUnit price / perSale price $120.00 CAD -
Icon Hoodie - Ultra Black
Regular price $120.00 CADRegular priceUnit price / perSale price $120.00 CAD -
Icon Sweats - Washed Grey
Regular price $100.00 CADRegular priceUnit price / perSale price $100.00 CAD -
Icon Sweats - Ultra Black
Regular price $100.00 CADRegular priceUnit price / perSale price $100.00 CAD -
Mesher Short - Athletic Black
Regular price $69.99 CADRegular priceUnit price / perSale price $69.99 CAD -
Mesher Short - Snakeskin
Regular price $69.99 CADRegular priceUnit price / perSale price $69.99 CAD -
Snakeskin Strapback
Regular price $60.00 CADRegular priceUnit price / perSale price $60.00 CAD -
Leopard Strapback
Regular price $60.00 CADRegular priceUnit price / perSale price $60.00 CAD -
Desert Strapback
Regular price $60.00 CADRegular priceUnit price / perSale price $60.00 CAD -
Black Icon Strapback
Regular price $60.00 CADRegular priceUnit price / perSale price $60.00 CAD -
Classic Crew Socks 2 pack
Regular price $25.00 CADRegular priceUnit price / perSale price $25.00 CAD -
Camo Sport Crew Sock
Regular price $15.00 CADRegular priceUnit price / perSale price $15.00 CAD







