Kayne James is the President of Not Today Brand, bringing a wealth of experience in leadership, strategy, and real estate management. Originally from the Mid North Coast of Australia, Kayne has spent his career honing his skills in business management, with a focus on real estate.

His global perspective, shaped by years of travel and splitting time between Bali, Canada, and Australia, informs his approach to business and leadership. Kayne’s strategic vision for Not Today is to create lasting impact, not only through the brand’s mission of mental health awareness but also by leading with purpose, driving growth, and building a community of support.

His commitment to helping others, combined with his entrepreneurial background, makes him a vital force in shaping the future of the brand and its global impact.

Dominic Rapson is a motorcycle educator, influencer, and amateur racer based in Bali, Indonesia. Dom serves as a beacon for Not Today in the motorcycle racing community.

With a deep passion for the sport, Dom is dedicated to helping riders improve their skills, becoming both safer and more aggressive in their riding style.

Beyond just riding, he strives to inspire men to push their boundaries, encouraging them to become physically fit, mentally resilient, and to face their fears head-on.

Through adrenaline-filled motorcycle experiences, intense physical challenges, and meaningful conversations about character, values, and integrity, Dominic fosters personal growth and empowers individuals to test their limits, ultimately cultivating strength and confidence both on and off the bike.

Ekali, Nathan Shaw is a Canadian DJ, producer, and musician known for his emotionally charged electronic music that blends future bass, trap, and melodic elements. Born in Vancouver, he first gained recognition as a bassist for the indie band Said the Whale before transitioning into electronic music. His breakthrough came when he was selected for the Red Bull Music Academy in 2014, which led to collaborations with artists like Drake, Skrillex, and TroyBoi.

Ekali's signature sound is marked by lush melodies, cinematic atmospheres, and heavy-hitting drops, earning him a dedicated following in the EDM scene. His remixes and original tracks, including "Blame" with Zhu and "Runaway" with Reo Cragun, have racked up millions of streams. In 2020, he released his debut album A World Away, showcasing a more introspective and ethereal side of his artistry.

Known for his dynamic live sets and festival performances at Coachella, EDC, and Lollapalooza, Ekali continues to push boundaries in electronic music while staying true to his emotional and immersive sound.

Ekali has been open about his struggles with mental health, using his platform to raise awareness and encourage honest conversations. He has shared his personal journey, including his experiences to inspire others facing similar challenges. Through his music and social media, he promotes self-care, mindfulness, and breaking the stigma around mental health, emphasizing the importance of seeking help and supporting one another.

Steve is from North Vancouver and is a distinguished professional Canadian mountain biker as well as a professional firefighter and paramedic. Known for his fearless approach to the challenging terrains of British Columbia's North Shore, Steve is arguably one of the best in the sport, with some of his lines being among the most daring stunts in the industry. He has earned acclaim for tackling steep rock slabs and significant drops, pushing the limits of what is possible on two wheels.

Beyond his athletic achievements, Steve is a dedicated mental health advocate. He openly shares his personal struggles to inspire others, particularly men, to seek support and break the stigma surrounding mental health challenges. Through various podcasts, including the NSMB Podcast, Steve discusses topics like managing risk, injury, and mental health, using his platform to encourage others to face their own challenges and reach out for help when needed.

Brett Godin is a highly respected fat loss coach, life coach, and hormone specialist, as well as the owner of Trademark Physiques. With years of experience and a deep passion for transformation, he has helped thousands of men break through physical and mental barriers to become the best version of themselves. His expertise in nutrition, fitness, and hormone optimization is matched by his commitment to building mental resilience and confidence in his clients.

Brett believes that true change extends far beyond fat loss. His coaching focuses on fostering a healthier relationship with the body, strengthening the mind, and developing sustainable habits that lead to lifelong success. He understands that every client’s journey is unique, which is why his personalized approach ensures that each individual feels supported, motivated, and empowered to push past their limits.

Now, Brett has moved his family to Alberta, where he is opening a new gym to serve as a hub for his lifestyle and growing community. This space will be more than just a gym. It will be a place for like-minded men to come together, push their limits, and support one another in their pursuit of excellence. With a relentless drive to see his clients succeed, Brett continues to shape lives, proving that with the right guidance and mindset, lasting transformation is possible.

Danny was born and raised in Cobourg, Ontario, before making the move to Kelowna, British Columbia, eight years ago, where he still lives today.

His passion for motorcycles started early when he got his first dirt bike at just four years old. Fifteen years ago, he stepped into the Harley-Davidson world and never looked back. Riding and working in the industry has become more than just a job. It is a lifestyle that has opened doors, created opportunities, and introduced him to some of the most solid people he has ever met.

Currently, Danny is fully building and riding a 2007 50th Anniversary Sportster. His involvement in the motorcycle community includes working in Motorcycle Sales at Kelowna Harley-Davidson, being a sponsored rider and brand ambassador for multiple companies, and attending as many events as possible to connect with like-minded people.

Some of his most memorable rides have been exploring the incredible roads throughout British Columbia. Pushing his limits has always been part of the journey, from learning how to stunt ride with minimal experience to recovering from major injuries and getting back on the bike. Through every high and low, he has embraced the challenges, believing that if you are not crashing, you are not riding hard enough.

Kostiantyn is a Ukrainian entrepreneur known for his success in the luxury market. He started his journey in Dubai, where he built a thriving shisha business over six years, working with top luxury venues across the UAE. His ability to create premium experiences and cater to high-end clientele has made him a trusted name in the industry.

Now living in Bali, he is expanding into luxury real estate, developing exclusive homes for affluent clients who seek bespoke, high-end living spaces. His deep understanding of design, quality, and craftsmanship ensures that each project meets the highest standards of sophistication and comfort.

Beyond real estate, he is investing in the hospitality industry with plans to launch a one-of-a-kind destination in 2025. This project is more than just a luxury venue. It will serve as a community hub, bringing together like-minded individuals in an inspiring and exclusive setting.

Outside of business, Kostiantyn is passionate about mental health advocacy, using his platform to raise awareness and support those struggling. He believes in fostering open conversations and creating environments where people feel connected and understood.

When he is not working, he enjoys playing padel, embracing Bali’s lifestyle, and surrounding himself with a community that values growth, wellness, and high performance. With a passion for innovation and a commitment to excellence, he continues to shape the future of high-end experiences across real estate, hospitality, and premium services.