Changing the Narrative

At Not Today, we’re breaking the silence around mental health. It started with a simple idea... to spark conversation.

We’re building a movement where men feel seen, supported, and empowered to speak up. Every piece we drop carries a message, not just of awareness, but of action. We’re changing lives by reminding men they’re not alone, and that asking for help is a sign of strength, not weakness.

This is more than clothing. This is a shift in culture.