{"product_id":"premium-icon-hoodie","title":"Icon Hoodie - Ultra Black","description":"\u003ch3\u003eIcon Hoodie | Ultra Black\u003c\/h3\u003e\n\u003cp\u003eThe hoodie that does the heavy lifting. The Icon Hoodie in Ultra Black is built as a premium everyday uniform piece — clean, structured, and made to pair with everything.\u003c\/p\u003e\n\u003cp\u003eHeavyweight fleece, signature Not Today embroidery, and a relaxed silhouette give it that instant go-to feel without looking basic.\u003c\/p\u003e\n\u003ch4\u003eWhy You’ll Want It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePremium heavyweight fleece with a structured feel\u003c\/li\u003e\n\u003cli\u003eSignature Not Today embroidery\u003c\/li\u003e\n\u003cli\u003eRelaxed oversized fit\u003c\/li\u003e\n\u003cli\u003eBuilt to pair with the Icon Sweats\u003c\/li\u003e\n\u003cli\u003eCore black colorway that goes with everything\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eFit\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRelaxed oversized body\u003c\/li\u003e\n\u003cli\u003eStructured hood\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eTrue to size for a relaxed look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCold wash inside out\u003c\/li\u003e\n\u003cli\u003eHang dry recommended\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eComplete the set:\u003c\/strong\u003e pair with the Icon Sweats in Ultra Black.\u003c\/p\u003e","brand":"Not Today Brand Inc.","offers":[{"title":"Jet Black \/ S","offer_id":51813549605146,"sku":"NT-HD-ICON-BLK-2026-S","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"Jet Black \/ M","offer_id":51813549637914,"sku":"NT-HD-ICON-BLK-2026-M","price":120.0,"currency_code":"CAD","in_stock":false},{"title":"Jet Black \/ L","offer_id":51813549670682,"sku":"NT-HD-ICON-BLK-2026-L","price":120.0,"currency_code":"CAD","in_stock":true},{"title":"Jet Black \/ XL","offer_id":51813549703450,"sku":"NT-HD-ICON-BLK-2026-XL","price":120.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/2861\/0842\/files\/Screenshot2026-03-13at5.37.54PM.png?v=1773448736","url":"https:\/\/nottodayco.com\/products\/premium-icon-hoodie","provider":"Not Today Brand Inc.","version":"1.0","type":"link"}