{"title":"Spring 26","description":"\u003cp data-start=\"74\" data-end=\"133\"\u003eThe Icon Collection represents the foundation of Not Today.\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"373\"\u003eEach piece was developed through an extensive process of refining fit, fabric, and construction to create garments that balance structure, comfort, and longevity. Every item is custom produced from the ground up.\u003c\/p\u003e\n\u003cp data-start=\"495\" data-end=\"517\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong\u003eDesigned in Vancouver.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"snakeskin-strapback","title":"Snakeskin Strapback","description":"\u003cp data-start=\"1647\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1647\" data-end=\"1671\"\u003eSnakeskin Strapback\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1673\" data-end=\"1715\"\u003eA bold evolution of the classic strapback.\u003c\/p\u003e\n\u003cp data-start=\"1717\" data-end=\"1873\"\u003eFeatures the signature Not Today shield embroidery placed on a textured snakeskin silhouette. Constructed from premium cotton and fully custom manufactured.\u003c\/p\u003e\n\u003cp data-start=\"1875\" data-end=\"2065\"\u003eUnstructured 5 panel silhouette, designed for long term wear and a consistent fit. 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Constructed from premium cotton and fully custom manufactured.\u003c\/p\u003e\n\u003cp data-end=\"618\" data-start=\"428\"\u003eUnstructured 5 panel silhouette, designed for long term wear and a consistent fit. 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Constructed from premium cotton and fully custom manufactured.\u003c\/p\u003e\n\u003cp data-start=\"449\" data-end=\"638\"\u003eUnstructured 5 panel silhouette, designed for long term wear and a consistent fit. 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Finished with the signature Not Today insignia and a custom camo pattern that adds depth without overpowering the look.\u003c\/p\u003e\n\u003cp data-start=\"682\" data-end=\"729\"\u003eBuilt for movement. Designed for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"789\"\u003e\u003cstrong data-start=\"731\" data-end=\"746\"\u003eComposition\u003c\/strong\u003e\u003cbr data-start=\"746\" data-end=\"749\"\u003e85% Cotton\u003cbr data-start=\"759\" data-end=\"762\"\u003e12% Polyester\u003cbr data-start=\"775\" data-end=\"778\"\u003e3% Elastane\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"789\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"789\"\u003e\u003cstrong\u003eDESIGNED IN VANCOUVER\u003c\/strong\u003e\u003c\/p\u003e","brand":"Not Today Brand Inc.","offers":[{"title":"Default Title","offer_id":51813534597402,"sku":null,"price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/2861\/0842\/files\/Screenshot_2026-03-14_at_12.27.07_PM.png?v=1773517725"},{"product_id":"premium-icon-hoodie","title":"Icon Hoodie - Ultra Black","description":"\u003ch3\u003eIcon Hoodie | Ultra Black\u003c\/h3\u003e\n\u003cp\u003eThe hoodie that does the heavy lifting. 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